Business analysis
Discovery, process modelling, BRDs and functional requirements, user stories, acceptance criteria, integrations and UAT.
10+ years across enterprise IT, insurance, retail and e-commerceBusiness analysis · Product management · Project delivery
Shaping the right product—and getting the work delivered.
I'm a Senior Business Analyst and product-delivery professional with 10+ years of experience turning business needs into product direction, clear requirements, delivery plans and working digital solutions across insurance, retail, e-commerce and technology.
How I create clarity01 / 04
Strong delivery connects the business problem, product decision, project plan and technical detail to one measurable outcome.
Impact at a glanceVerified outcomes and delivery scale
10+ yearsBusiness analysis and delivery
22+ stakeholdersAligned across enterprise delivery
80% lessScope creep through alignment
~20 hrs/weekSaved through reporting automation
Web + iOSSave&Serve MVP delivered
MBAProject Management · Aug 2026
One connected delivery profile
Business analysis, product thinking and project discipline.
I operate across the full path from understanding a problem to shaping the product and coordinating delivery—without losing the detail teams need to build and validate the right solution.
Product management
Problem framing, product strategy, MVP definition, user journeys, roadmap and backlog prioritisation, validation and iteration.
Product Manager for Save&ServeProject management
Planning, scope and dependency control, risks, stakeholder governance, cross-functional coordination and release readiness.
MBA in Project Management · completed Aug 2026Case studies
From business problem to measurable outcome.
Three examples showing what I owned, how I approached the work, what was delivered and the result—supported by view-only portfolio evidence.
01Product management
Save&Serve: product discovery to live MVP
Measured outcomeLive web + iOS MVP
The challenge
Turn an early food-waste and compliance concept into a useful product for independent retailers, while testing whether a surplus-only proposition matched real retailer behaviour.
My role and ownership
As Product Manager, I owned discovery, product direction, MVP scope, user journeys, backlog priorities and feedback-led iteration with the delivery team.
Result
Moved the proposition from concept into a working MVP and adapted the product direction using direct market feedback.
Approach
- Researched retailers, customers, competitors and regulatory context
- Mapped onboarding, offer, order, payment and pickup journeys
- Prioritised MVP scope and translated decisions into a delivery backlog
- Used retailer feedback to broaden the proposition to daily and closing-time offers
Key deliverables
- Product strategy and roadmap
- Prioritised backlog
- User journeys and business rules
- Marketplace web and mobile experience
02Enterprise transformation
Warranty, payment and document journeys
Measured outcome80% reduction in scope creep
The challenge
Clarify complex warranty, payment and document journeys spanning Salesforce, CCAvenue, client portals, MuleSoft, SpringCM, finance applications and downstream servicing platforms.
My role and ownership
As Business Systems Analyst, I connected business stakeholders, product owners, developers and QA from discovery through requirements, testing and release readiness.
Result
Early alignment and traceable requirements reduced avoidable rework and kept delivery teams working from an agreed scope.
Approach
- Aligned 22+ stakeholders through structured workshops and reviews
- Documented business rules, API behaviour, mappings, validations and exceptions
- Converted requirements into epics, user stories and acceptance criteria
- Supported UAT, defect triage, decisions and release readiness
Key deliverables
- BRDs and functional requirements
- API and field-mapping notes
- User stories and acceptance criteria
- UAT scenarios and defect tracking
03Data and automation
Operational insight and reporting automation
Measured outcome20 reporting hours saved per week
The challenge
Replace time-consuming manual reporting and fragmented operational data with repeatable management information that stakeholders could understand and act on.
My role and ownership
As Business Analyst, I defined reporting needs, organised source data, designed KPIs and built dashboards and supporting automation for recurring analysis.
Result
Reduced recurring manual effort while giving stakeholders clearer, more consistent operational and financial views.
Approach
- Clarified decisions, audiences and KPI definitions before building reports
- Mapped and transformed source data using Excel, SQL and Power Query
- Designed Power BI views for trends, variance and management review
- Automated recurring reporting and documentation activities
Key deliverables
- Power BI dashboards
- Excel reporting models
- KPI and data mappings
- Automated reporting workflows
Experience, product and delivery
Business-minded. Product-led. Project-disciplined.
I work between senior stakeholders, users, operations, product and technology teams—combining senior BA discipline with product discovery, project coordination, data and integration literacy.
Sep 2025 - Jul 2026
Product Manager
Save&Serve
Defined product strategy and MVP scope for an AI-assisted marketplace, translating retailer and customer problems into prioritized onboarding, offer, order, payment and pickup journeys. Led discovery, stakeholder feedback, backlog prioritization and iteration across a live web and iOS MVP.
2023 - 2024
Business Systems Analyst
Assurant Warranty Solutions
Enterprise warranty, claims, reimbursement and service operations across Salesforce, MuleSoft and connected platforms.
2021 - 2023
Business Analyst
Tecplix Technologies
Process improvement, management reporting and collaborative prototyping for digital solutions.
2014 - 2022
Business Analyst to Senior Business Analyst
Fidelis · BotNotch · Xepos · MiGrocer · StackEdge
Technology, Qatar FIFA World Cup programme, retail, point-of-sale and e-commerce environments.
Discover
Find the real problem through stakeholder interviews, workshops, data, and process observation.
Shape the product
Turn evidence into a focused proposition, prioritised journeys, MVP scope and a decision-ready backlog.
Plan the delivery
Align scope, milestones, owners, risks and dependencies so teams can move with clarity and control.
Validate and deliver
Stay close to design, engineering, QA and users until the intended value is tested and working in practice.
What I bring
A practical bridge from the business case to the working product.
My work spans discovery, product strategy, MVP definition, BRDs and FRDs, epics, user stories, roadmaps, backlog prioritisation, process redesign, UAT and business readiness. My MBA in Project Management, completed in August 2026, adds formal planning, governance and leadership depth to that hands-on delivery foundation.
EducationMBA · Project ManagementUniversity of Europe for Applied Sciences · Completed Aug 2026
Core toolkit
BRD & functional requirementsProduct discovery & strategyMVP scope & roadmapsBacklog prioritisationUser stories & acceptance criteriaBPMN & process mappingSQL & data validationPower BIPower AppsPower AutomateJira & ConfluenceSalesforce & MuleSoftAPI & integration analysisProject planning & governanceRisks, dependencies & statusAI-enabled analysisWorkshop facilitation
A useful conversation starts here
Have a complex problem that needs clarity?
I'm open to Senior and Lead Business Analyst, Product Owner, Product Operations and project-delivery opportunities where structured thinking can move an idea into a working outcome.
ishaffy14@gmail.comStart a conversation