Business transformation · Product & systems
I'm a Senior Business Analyst with 10+ years of experience translating business needs into requirements, redesigned processes, data insight and digital solutions across insurance, retail, e-commerce and technology environments.
The best requirements do more than document a request. They align people, decisions, systems, and evidence around the outcome.
Selected work
A cross-section of enterprise delivery, decision support, and product work. Each began with a different problem, but the method stayed consistent: clarify, align, and make the next decision easier.
Defined business and functional requirements for complex warranty-service journeys spanning CCAvenue, client portals, MuleSoft, SpringCM, finance applications and downstream servicing platforms.
80% reduction in scope creep
Built Power BI and Excel reporting that made operational performance, management decisions and OPEX conversations easier, while automating recurring analysis and documentation work.
20 reporting hours saved per week
Used early Figma and Miro prototypes to clarify user needs, then translated operational requirements into Power Apps, Power Automate and SharePoint workflows, forms and approval logic.
40% faster development timelines
Experience and approach
I work between senior stakeholders, operations, product and technology teams, combining traditional BA discipline with data, automation, integration literacy and practical generative AI.
Sep 2025 - Jul 2026
Save&Serve
Defined product strategy and MVP scope for an AI-assisted marketplace, translating retailer and customer problems into prioritized onboarding, offer, order, payment and pickup journeys. Led discovery, stakeholder feedback, backlog prioritization and iteration across a live web and iOS MVP.
2023 - 2024
Assurant Warranty Solutions
Enterprise warranty, claims, reimbursement and service operations across Salesforce, MuleSoft and connected platforms.
2021 - 2023
Tecplix Technologies
Process improvement, management reporting and collaborative prototyping for digital solutions.
2014 - 2022
Fidelis · BotNotch · Xepos · MiGrocer · StackEdge
Technology, Qatar FIFA World Cup programme, retail, point-of-sale and e-commerce environments.
Find the real problem through stakeholder interviews, workshops, data, and process observation.
Create shared clarity with requirements, models, user stories, business rules, and measurable outcomes.
Surface dependencies, exceptions, and assumptions early so teams can make better delivery decisions.
Stay close to design, development, QA, and business teams until the intended value is working in practice.
What I bring
My work spans discovery, BRDs and FRDs, epics, user stories, process redesign, solution evaluation, UAT and business readiness. An MBA in Project Management adds a programme and leadership lens to that hands-on delivery foundation.
Core toolkit
A useful conversation starts here
I'm open to Senior and Lead Business Analyst opportunities, transformation work and product collaborations where structured thinking can move an idea forward.
ishaffy14@gmail.comStart a conversation